Foundations
Principles
You'll find the six principles that shape every recommendation in this guide on this page. When guidance elsewhere doesn't seem useful, decide with these.
Who this guide is for#
This guide is for:
- content designers
- UX writers
- product designers
- developers
- researchers
- product managers
- teams building government and fintech digital services for people in Nigeria.
The principles#
1. Clear content helps people complete tasks#
Writing in plain language is not about reducing information. It is about making information easier to understand and use. If a sentence makes people feel excluded or unsure, review the sentence rather than blaming the user.
2. Precise words build trust#
In financial services, unclear messages about money can cause confusion and concern. Use accurate and specific language so people understand what is happening and what they need to do.
3. Nigerian English is a recognised standard#
Words such as airtime, BVN, POS and recharge are part of everyday digital language in Nigeria. Use familiar terms consistently. Do not replace recognised Nigerian terms with unfamiliar alternatives.
4. Design for different user situations#
In your design, consider people using:
- low-cost Android phones
- limited mobile data
- devices in bright sunlight
- low battery levels
- unreliable network connections.
5. Use evidence to make decisions#
Base your recommendations on:
- user research
- support requests
- usability testing
- accessibility standards.
6. Improve the guide together#
Anyone can propose a change; decisions made and their reasons are also public.
How to use this guide#
- Find guidance: Search for a term to find related guidance. If you cannot find guidance for a term, suggest a new entry.
- Suggest improvements: If you think guidance on a term can be improved, please Open a proposal. Ensure you include your argument and supporting evidence.
Related guidance#
Spotted a problem with this page? Suggest an edit on GitHub.