Write for Nigeria
Design for everyone
The Nigerian Content Style Guide is an open-source guide designed to help content teams create clear, inclusive, and accessible digital experiences for Nigerian users.
Why it matters
- Inclusiveness
- Because English is not the first language of many Nigerians, clear content can help improve user interaction.
- Mobile-first by necessity
- Many Nigerians connect to the internet through low-cost devices on metered data. Every unnecessary word costs money and patience.
- Words move money
- When brands communicate precisely and honestly, they’ll build trust and generate more income.
- Consistency
- An open reference can help content teams create consistent experiences for users everywhere.
Start with the essentials
Plain language
Explore the principles of writing plainly and how to help your users with it.
Error messages
Discover how to write clear and user-friendly error content.
Nigerian English
View relevant guidance on writing the Nigerian way.
Accessibility
Explore UX content accessibility best practices and how to use them in your project.
Financial terminology
Discover consistent language use for the Nigerian financial communications space.
Translation principles
View the principles of localising Nigerian languages.
Built in the open
Anyone can propose changes through pull requests, raise questions in discussions, or join the editorial review team. Decisions are made transparently under an open governance model.